E-Commerce PPC is essential for driving targeted traffic to your listings and boosting sales. With experience helping hundreds of clients, we specialize in setting up and managing high-performing advertising campaigns. Our segmented approach ensures your ads reach every potential customer, maximizing your reach and results.
We identify the most effective keywords for your products, analyzing competitors to uncover valuable insights. By leveraging their strategies, we optimize your listings for maximum visibility and performance.
We’re proud to offer our upgraded advertising management service offering, which drives results on a new level.
We employ proven strategies and advanced macros to enhance your advertising performance. Our cutting-edge technology allows for quicker, more frequent, and comprehensive updates to your campaigns. Plus, we provide easy access to bid adjustments, ensuring full transparency at all times.
Amazon selects medium-spend keywords to help uncover opportunities that might be missed in manual campaigns, ensuring better keyword discovery.
Brand terms are excluded to focus on attracting new audiences and driving broader engagement.
Auto campaigns now feature a refined targeting strategy divided into four key areas for optimized performance:
Substitutes: Ads are shown to shoppers viewing detail pages of products similar to yours, offering alternative options.
Complements: Ads target shoppers exploring products that complement or enhance the use of your items.
Loose Match: Targets shoppers using search terms loosely related to your products, expanding potential reach.
Close Match: Focuses on shoppers using highly relevant search terms, maximizing conversion opportunities.
6) Defensive ASIN Targeting Campaign
Targets ASINs within your own catalog to strengthen brand presence.
Displays your ads on the detail pages of your products, creating a seamless cross-promotion opportunity.
Prevents competitors from advertising on your product pages, ensuring your audience stays engaged with your brand.
Encourages conversions by showcasing additional products from your catalog and driving splash sales.
2) Brand Campaign
Focuses exclusively on brand terms to maintain control over brand visibility.
Primarily used for defensive advertising, aiming to protect your brand from competitor ads.
Designed with a low spend, the campaign focuses on brand protection rather than driving incremental sales.
7) Sponsored Display
Retargets previous visitors.
Targets past purchasers.
Displays ads by category and ASIN.
3) Competitor Brand Campaign
Targets competitor brand terms exclusively.
Focuses on competitor brand keywords to capture market share.
Typically involves low spend but yields high results with low impressions.
Drives incremental sales.
8) Video Ads
Highly engaging and in demand.
Requires professionally shot videos, with a recommended length of 30 seconds.
Brand Registry is required to run video ads.
4) Competitor ASIN Targeting
Select specific ASINs where you want your product to appear on competitor detail pages.
Search terms often perform poorly on detail pages, but targeting specific ASINs proves more effective.
5) Manual Campaign
Highly segmented ad groups drive the most spend, sales, and benefits.
All keywords are manually selected for precise targeting.
Bid modifiers are used to increase bids for top-of-search placements.
Testing shows that using fewer than 50 keywords in manual campaigns is more effective than loading hundreds.
Testimonials
What Our Customers Say About Us
My Amazon store has experienced a significant improvement in rankings and sales after availing the store listing service. The investment was well worth it.
Jose Garcia
reviewed on 29/1/2024
The team at AMZ Media Agency is fantastic! They're responsive, proactive, and always willing to go the extra mile to ensure my success.
Kate Mirren
reviewed on 5/1/2024
My store was a sluggish nightmare, and customers were abandoning carts left and right. AMZ Media Agency swooped in and optimized my code, caching, and plugins, resulting in a 70% page speed increase.
Jolie Winslet
reviewed on 4/1/2024
The automated processes have allowed me to focus on growing my business while the system takes care of the day-to-day tasks. A fantastic investment!
Elizabeth Noah
reviewed on 2/1/2024
I rely on AMZ Media Agency for critical tasks, and they have never let me down. Their reliability and trustworthiness have earned my loyalty. Highly recommended!
Alex Rodriguez
reviewed on 1/1/2024
Display
Currently in Beta, recommended for low and cautious testing.
Retargets users outside of Amazon’s platform.
Best used for promoting best-selling products, not every item in your catalog.
We test keywords in three different formats to conduct A/B/C testing, evaluating their performance. A keyword may perform better in one of these formats, and we continuously adjust bids based on ongoing results.
Partnering with an e-commerce agency streamlines selling, accelerates growth, enhances listings, and strengthens your brand. By leveraging industry best practices, we free up your time for innovation, driving sustainable success on Amazon.
